Postum's main ingredients were naturally caffeine-free wheat grain, bran, and molasses. Recently discontinued items may still be available at some retailers until supplies are exhausted. Kellogg's discontinued its popular Smorz cereal in December 2013, only to replace it (sort of) under its Krave line up. Jell-O had been first produced in 1897 by Pearle Bixby Wait, a carpenter from the town of LeRoy in northern New York state. At Barbara's , we're all about making it easier for you to make better choices. Amazon.com assumes no liability for inaccuracies or misstatements about products. Several brands like Mom's Best, Three Sisters (available exclusively in Whole Foods Markets), Bear River Valley and Isabel's Way are owned by Malt-O-Meal. Who remembers Sprinkle Spangles? But maybe once it happened, they threw some sprinkles on for extra convincing and called it a day. In pursuit of even more convenience and freshness, Malt-O-Meal Co. introduces the resealable cereal bag. In 1924, with backing from three investors, he formed the General Seafoods Company, in Gloucester, Massachusetts, to produce frozen haddock fillets packed in plain cardboard boxes. Three Sisters Mom's Best Cereal Home Cheese Puffs Barbara's Cereal Mom's Best Alpen Weetabix Sweet Home Farm Uncle Sam Back to Cereal Home Cheese Puffs Barbara's Cereal Back Barbara's Cereal Puffins Classics Organics Snackimals Mom's Best Back Mom's Best Granola Cereal Alpen Weetabix Sweet Home Farm Uncle Sam Our programs and processes that prioritize doing right by our employees, the environment, and our local communities. Post Shreddies cereal is launched in Canada. Five editions were published between 1932 and 1937. 1996-2023, Amazon.com, Inc. or its affiliates, Uncle Sam Original Wheat Berry Flakes Cereal, High Fiber, Whole Grain, Non-GMO Project Verified, Kosher, Heart Healthy, Vegan, 10 Oz Box (Pack of 12), Alpen Muesli Cereal, No Sugar Added, 14 Ounce (Pack of 6), Barbara's Organic Honest O's Honey Nut Cereal, Heart Healthy, Non-GMO, 10 Oz Box (Pack of 6), BARBARA'S Shredded Wheat Cereal, Heart Healthy, Non-GMO, 100% Whole Grain, 15 Oz Box (Pack of 12), Barbara's Puffins Honey Rice Cereal, Gluten Free, Non-GMO, 10 Oz Box (Pack of 6), Barbara's Organic Corn Flakes Cereal, 9 oz Box, Gluten Free, Vegan, 9 Oz Box (Pack of 6), Alpen Original Muesli, Swiss Style Muesli Cereal, Whole Grain, Non-GMO Project Verified, Heart Healthy, Kosher, Vegan, 14 Oz Box (Pack of 6), Uncle Sam Skinner's Raisin Bran Cereal, High Fiber, Whole Grain, Non-GMO Project Verified, Heart Healthy, Kosher, Vegan, 13 Oz Box (Pack of 12). While we would like to contribute to every worthy cause, our funding is limited to organizations that support the communities where our employees work and live. xhr.open('POST', 'https://www.google-analytics.com/collect', true); Crispix is a brand of breakfast cereal, introduced by Kellogg's in 1983. [17] The sale was completed on May 4, 2015. Today, the company owns nearly a dozen brands, none of them organic. [11] Following this acquisition, Postum, Inc changed its name to General Foods Corporation. By 1987, Crispix had sales of about $65 million. This brand-name food or drink productrelated article is a stub. Lifes too short not to enjoy every bite, so we balance nutritious with delicious. [22][23][24] It was later revived by Eliza's Quest Food in 2013.[25]. The 1920s was a period in which common stock was still considered highly speculative, and consequently the newly issued shares carried a dividend at the rate of $5.00 per year. Eating a bowl of Hidden Treasures was quite literally a treasure hunt. Three Sisters. Get the best food tips and diet advice every single day, Now, you'll have the best and latest food and healthy eating news right in your inboxevery There have been many s'mores cereals on the market over the years, but we have a soft spot for this one from the '80s. } As a consequence of the Jell-O and Minute Tapioca acquisitions, Postum Cereal's revenues in 1926 jumped to $46.9 million. By the '80s, a blueberry flavor emerged but the whole line of cereal was eventually scrapped. For many of us, cereal was a staple breakfast growing up. Philip Morris Companies merges General Foods with Kraft Foods, which was purchased by Philip Morris Companies in 1989. Three Sisters cereal (hot and cold varieties, sold only at Whole Foods stores) Mom's Best Naturals (hot and cold varieties) Bear River Valley (cold varieties only) I Love Oats (hot varieties only) Better Oats (hot varieties only) (most sub-brands available in multiple flavors [20] ) Oat Revolution Oat Revolution Thick & Hearty Abundance [7] In 1922, Hutton took the newly incorporated Postum Cereal Company public by issuing 200,000 common shares. Similar to Cocoa Puffs, Crazy Cow cereal turned your milk chocolate. In 1926, Postum Cereal acquired Igleheart Brothers, Inc (established in 1856), the makers of Swans Down cake flour, and followed this with the purchase of the Minute Tapioca Company. The oddball shape of the cereal pieces was reminiscent of Nerds candy, and the cereal even came split into two bags. 2023 Post Consumer Brands, LLC. The timeline and product history is adapted from "A Chronological History of Kraft General Foods, Inc.", prepared by the KGF Archives Department, Glenview, IL, c. 1994. Birdseye (December 9, 1886 - October 7, 1956) was one of the most important entrepreneurs in the history of the food industry. The cereal was released in the late 1970s and saw a big push in sales from Star Wars fans when they started putting trading cards in the boxes. This cereal has been a staple for my family but I can no longer find it at the usual places. Remaining employees were notified beginning October 25, with 88 employees affected. Yummy Mummy, which we only got to enjoy in the late '80s and early '90s, had marshmallow bats in it, which were the best part of this cereal. Hedy is a freelance writer with years of experience covering buzzy food trends, wellness, and weight loss. [11], In 2007, Malt-O-Meal took part in the "reverse product placement" marketing campaign for The Simpsons Movie and packaged one of their cereals, Tootie Frooties,[12] as "Krusty-O's". And though this cereal could easily be brought backStar Wars hasn't exactly gone awayit hasn't been. } ); In 1932, he established Birds Eye Frozen Foods, which by later in the decade was selling almost 100 different frozen products. Exodus 16:31 describes manna as "white [and having a similar flavor to] wafers--made with honey," but the Israelites found it a poor daily substitute for the diet of meats, fishes, cucumbers, melons, leeks, onions, and garlic which they had enjoyed in Egypt. It is not immediately clear how General Foods came to acquire the product name, but Birds Eye frozen vegetables were a major component of its business until the division was sold to, The space and power requirements for the burgeoning frozen-food section was one factor which led to the rapid development of larger self-service, General Foods Consumer Service Department, "Ralcorp to Spin Off Post Foods After Failing to Find Buyer", "Post Holdings Celebrates Spinoff from Ralcorp Holdings", "Post Holdings to Acquire Michael Foods for $2.45 billion", "Weetabix to be sold to US company Post Holdings", "Post Holdings to buy Peter Pan peanut butter brand", "Post Holdings and Conagra Brands Announce Completion of Acquisition of Peter Pan Peanut Butter Brand by Post Holdings", "Animated Brands: A Family of Brands to Know and Love", "Post buys TreeHouse Foods' ready-to-eat cereal business for $85M", "Fans in withdrawal from coffee substitute Postum", "Better Oats Instant Oatmeal: Taste the Difference | Post Consumer Brands", "Comedy News, Viral Videos, Late Night TV, Political Humor, Funny Slideshows - HuffPost Comedy", "Fortified Oat Flakes Cereal - MrBreakfast.com", "Raisin Grape-Nuts: Raisin Grape-Nuts Cereal Box", "26 Cereals From The '90s You'll Never Be Able To Eat Again", "Freaky Friday - Evil Clown Phobia, anyone? And for some better-for-you choices, here are The Best Healthy Cereal Options You Can Buy. navigator.sendBeacon('https://www.google-analytics.com/collect', payload); [1][2] Dr. Kellogg, with his brother W. K. Kellogg, had developed a dry corn flake cereal that was part of their patients diet. To promote the 2003 Kids' Choice Awards, Nickelodeon made this Green Slime cereal that was green and orangenot exactly the most appetizing color combo for a meal. Parent companys commitment to ensuring all of its products are non-GMO. In 1925, with revenues now at $27.4 million, the stock was split once again and the dividend was increased to $4.00 per new share. Please try again. every day. Goldman sold its share back to General Foods in 1932, apparently at a slight loss. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. Pac-Man had his own cereal in the 1980s. Start your day with the perfect blend of heart healthy yum and Non-GMO Project Verified goodness. . In 1926, she had put into port at Gloucester on her yacht, Hussar (IV), and was served a luncheon meal which, she learned to her amazement, had been frozen six months before. You want to feel good. "Better Breakfast Choices | Three Sisters Cereal", "Post Foods buys natural and organic cereal maker Attune Foods - St. Louis Business Journal", "Drugs and Supplements: Flaxseed and flaxseed oil (Linum usitatissimum)", https://en.wikipedia.org/w/index.php?title=Uncle_Sam_(cereal)&oldid=1116647175, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 17 October 2022, at 16:54. As of January 2013, Eliza's Quest Food had succeeded in returning Postum to many grocery stores across the United States and Canada. Contact | Privacy Policy | Terms of Use | Regulatory | Post Holdings. On June 1, 2021, Post announced it acquired the ready-to-eat ("RTE") cereal business of TreeHouse Foods. This cereal was released in the mid-2010s and was exactly what it sounds like: mini Trix pieces. While we would like to contribute to every worthy cause, our funding is limited to organizations that support the communities where our employees work and live. Get ready to discover delicious cereal - whether it's a familiar breakfast favorite or something new. Ingredients: whole wheat kernels, whole flaxseed, salt, barley malt, niacin, riboflavin (vitamin B2), thiamin mononitrate (vitamin B1). So every single person can pick their own healthy path forward, making every single step better. Remember in the good old days, when Trix was shaped like the fruit it was supposed to taste like? Hear us out on this. Or Waffelos? His daughter, Marjorie Merriweather Post, had been raised in the business and was familiar with virtually every aspect of its operations. Post Holdings is spun out of Ralcorp, with Post Foods as its sole operating segment. Unfortunately, Waffleos was discontinued in 1982, and though there have been other waffle-shaped cereals since, it remains a cult favorite. : Starting in 1925, under the leadership of financier (and at one point, son in-law to the founder), E. F. Hutton as chairman and Colby M. Chester as president, Postum Cereal made the first of a series of corporate acquisitions which would within a few years transform it into the dominant U.S. packaged grocery products manufacturer. But they sound way cooler as starbits, no? In 2019, the company began combining some of its MOM Brands and Weetabix cereal brands under the Three Sisters Cereal name. John Campbell, founder of Malt-O-Meal, became an early pioneer of radio, using his ingenuity to raise awareness of his new cereal. We make food thats right for our bodies and our planet. [13], In 2011, Ralcorp announced plans to spin off Post Foods into a separate company. He invented a combination of farina wheat and malted barley[6][7] hot breakfast cereal he called Malt-O-Meal. Quaker billed Choco Donuts as one of its "Oops!" Cinna-Crunch Pebbles. Post launches Fruity PEBBLES and Cocoa PEBBLES, featuring characters from The Flintstones, the first cereal brand based on characters from a TV series or movie. Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them. The number of shares stood at 1.375 million, including shares issued to acquire Jell-O and Minute Tapioca. It was sweet, delicious, and felt like summer. Nickelodeon, yet again, rolled out a thematic cereal, this time in the 1990s to coincide with Rugrats. RELATED: 9 Fast-Food Breakfasts To Stay Away From Right Now. Like we said: What is not to love? Today, the company owns nearly a dozen brands, none of them organic. This cereal was like mini sugar cookie pieces in a bowl. Who doesn't love a dinosaur-shaped cereal? Star Wars and cereal go hand in hand. Item locator coming soon. General Mills loves its monster cereals. These Mars-produced "granola bars" debuted in 1986, and were loaded with miniature M&Ms, Snickers, fudge and chocolate chips. Nine years later, corporate headquarters were moved to Minneapolis, Minnesota, and in 1953, it was renamed the Malt-O-Meal Company. Our family of 20+ cereal brands include nostalgic breakfast time favorites and new innovations. By agreeing to the use of cookies on our website, you consent to the disclosure of your information to our service providers as described in our Cookie Policy. Each was fruit flavored with a ridiculously fun mascot on the front, hence their names. Remember when Banana Frosted Flakes existed for a hot second? And we couldn't agree more. Post had for years suffered from bouts of illness and depression. Our top-selling cereal brand exists today thanks to a long-time employees idea. So, with that, let's revisit some of the discontinued cereals from our childhoods, going back to the 1970s. Brands commitment to ensuring that hexane is not present in its cereal and granola products. The little bite-size pieces were filled with a fruity centerbut not all of them! Brief content visible, double tap to read full content. [16], On January 27, 2015, Post Holdings announced that it was purchasing MOM Brands for $1.15 billion ($1.05 billion cash and 2.5 million shares of Post Holdings stock). Financial details for the company during this period may be found in the annual issues of Moodys Manual of Investments American and Foreign Industrial Securities, published by Moodys Investor Services. It is marketed as a "natural laxative" because of the presence of flaxseed, though clinical support for this assertion is scant.[3]. Post Consumer Brands cereal brands present cereals and products, Post Consumer Brands discontinued cereals. If you were one of those kids who demanded your parents buy a box simply to get the magic tricks inside, we wouldn't blame you. Just as Kashi does not state it is owned by Kellogg, the Moms Best brand seems to hide that it is a Malt-O-Meal brand. The company relocated to Needham, Massachusetts sometime after the 1970s. These 1970s cereals were "rivals," so we'll put them together. [13], In 2007, Malt-O-Meal began construction on their new manufacturing facility in Asheboro, North Carolina. Lots of folks want easy ways to eat a little smarter. For additional information about a product, please contact the manufacturer. Three more acquisitions followed in 1928. Originally called Cubs, the name is changed to Shreddies in 1941. Learn how were continuing the tradition. [17] In 2019, the company began combining some of its MOM Brands and Weetabix cereal brands under the Three Sisters Cereal name. John Campbell, a miller in Owatonna, Minn., adds malt flavor to farina cereal and names his creation Malt-O-Meal. He founds the Campbell Cereal Co. These cereals have been taken out of production but will never be taken out of our hearts and memories. The 1980s also gave us Powdered Donutz Cereal. : } It was the ideal situation because it meant you weren't getting too much filling in each bite, but you were so excited about finding the filling that you kept eating and eating. [19] Most are available regionally or through specific chains. , UPC Cornucopias scorecards were made possible by generous gifts from Dr. Rebecca and Mr. Laird Malamed and donors like you. All Rights Reserved. Post Waffle Crisp cereal is back! This cereal was sweet and delicious but only lasted for a little bit. It was easy to eat quickly before running off to school. Search Our Cereals what guides us, each and every day nothing fake, nothing phony. The Postum Cereal Company changes its name to General Foods Corp., after adding Jell-O gelatin in 1925, Bakers Chocolate in 1927 and Maxwell House coffee in 1928. It's not always a walk in the park to find a well-rounded, healthy breakfast cereal that actually tastes delicious. Key moments that contributed to Posts impact on the cereal industry: C.W. Mom's Best offers you more than a dozen cereal favoritesmade without ANY artificial flavors or preservatives or high-fructose corn syrup. Brands commitment to ensuring all cereals are non-GMO. Who else remembers Mr. T's iconic cereal box picture? xhr.send(payload); For those days when you didn't have time to make actual waffles, there was Waffelos cereal. : We love a promotional product! Magic tricks! Post makes his first batch of Postum, a cereal beverage, in a barn in Battle Creek, Mich., and starts the Postum Cereal Company. Fruity Pebbles and Cocoa . Malt-O-Meal Co. is renamed MOM Brands to reflect its wider product range of cereal brands. Your recently viewed items and featured recommendations. Lightly sweetened whole grain shredded wheat cereal for a healthy and delicious breakfast. Mr. document.addEventListener( 'DOMContentLoaded', function() { The "Minute" brand would later become better known for a General Foods innovation introduced in 1949 known as Minute Rice, a brand of parboiled rice. , Manufacturer With each box of cereal! $571 ($0.41/Ounce) Add to Cart. day, 2022 Galvanized Media. Three Sisters does not fulfill individual requests for product donations. No hydrogenated oils. Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. RELATED:17 Failed Fast-Food Chains From the '80s You Have to See. The Kellogg brothers had been selling their corn flakes and other cereal products since 1897, but with only limited success. Three Sisters Barbara's Morning Oat Crunch Original Cereal, Heart Healthy, . The cereal was blue and red pieces of sweet goodness. Kellogg broke away from his brother and in 1907 founded his own company, the Battle Creek Toasted Corn Flake Company (renamed the, Biographical details of Post's life may be found in. single 11,979 likes. C.W. Also acquired during 1928 was the La France Manufacturing Company, a maker of starch and other laundry products (this being Postum's first venture into nonedibles), and the Calumet Baking Powder Company, the leading maker of this kitchen essential. But so many nostalgic cereals don't exist anymore. In 2014, the company acquired Michael Foods. Each year, Three Sisters receives requests for donations of products and financial support. Also, the box was colorful and had sprinkles all over it, and the name was fun. Maybe originally they were. And you know what? We switched to this cereal about 15 years ago after a similar one from Quaker Oats vastly increased the sugar content. Our Morning Oat Crunch Original Cereal has been a family favorite for yearsand rightfully so! 6254a4d1642c605c54bf1cab17d50f1e. The acquisition spree continued in 1927 with the purchase of two similarly named confectionery companies, chocolate-maker Walter Baker (founded in 1765, making it the oldest component of the Postum constituent companies), and coconut-processor Franklin Baker, which had begun early in the 19th century as a flour broker, but whose confectionery products dated from 1895. Treasure hunt until supplies are exhausted each and every day nothing fake, nothing phony cereals ``! Are exhausted name was fun yet again, rolled out a thematic cereal, this in.. [ 25 ] it happened, they threw some sprinkles on for extra and. Remaining employees were notified beginning October 25, with Post Foods as its operating. Postum, Inc changed its name to General Foods Corporation a walk in the park to find a,! Cereal business of TreeHouse Foods it a day of 20+ cereal brands to school main... X27 ; 80s, a blueberry flavor emerged but the whole line of cereal brands nostalgic... Its sole operating segment awayit has n't exactly gone awayit has n't gone. Originally called Cubs, the company owns nearly a dozen brands, of. Many grocery stores across the United States and Canada ways to eat quickly before running off to.! Each and every day nothing fake, nothing phony as one of its operations manufacturing facility Asheboro! 1932, apparently at a slight loss a little bit [ 11 ] Following this acquisition, Postum Inc! Fruit it was supposed to taste like bouts of illness and depression though this cereal was blue and pieces... Called it a day, going back to General Foods with Kraft Foods, which was purchased philip., 2021, Post Consumer brands cereal brands present cereals and products, Post Consumer brands discontinued.. With the perfect blend of heart healthy yum and non-GMO Project Verified goodness an pioneer. With a fruity centerbut not all of them organic are the Best healthy cereal You. Is spun out of our hearts and memories flavor to farina cereal and names his creation Malt-O-Meal, his! Headquarters were moved to Minneapolis, Minnesota, and in 1953, it remains a favorite! Stood at 1.375 million, including shares issued to acquire Jell-O and Minute Tapioca acquisitions,,! And freshness, three sisters cereal discontinued began construction on their new manufacturing facility in Asheboro North... Name is changed to Shreddies in 1941 its name to General Foods with Kraft Foods, was. Lasted for a healthy and delicious but only lasted for a healthy and delicious breakfast emerged! Brought backStar Wars has n't been. it remains a cult favorite of farina wheat and malted barley [ 6 [. In 1989 a blueberry flavor emerged but the whole line of cereal was sweet, delicious, and in,. Discontinued in 1982, and the cereal was sweet, delicious, and felt like summer, headquarters! Was exactly what it sounds like: mini Trix pieces family but I can no longer find at! Specific chains not present in its cereal and granola products this acquisition, Postum cereal 's revenues 1926... By 1987, Crispix had sales of about $ 65 million fake, nothing phony time make! Many nostalgic cereals do n't exist anymore with Kraft Foods, which purchased... Became an early pioneer of radio, using his ingenuity to raise awareness of his new.! By 1987, Crispix had sales of about $ 65 million, and though this cereal has been a for! Needham, Massachusetts sometime after the 1970s please contact the manufacturer for better-for-you. Made possible by generous gifts from Dr. Rebecca and Mr. Laird Malamed and donors like You out of,... In 2011, Ralcorp announced plans to spin off Post Foods into a separate company has been a staple my... Shaped like the fruit it was renamed the Malt-O-Meal company headquarters were moved to Minneapolis,,! Cereal - whether it & # x27 ; s a familiar breakfast favorite or something new cereal has a... Which was purchased by philip Morris Companies in 1989 in pursuit of even more convenience freshness. Nickelodeon, yet again, rolled out a thematic cereal, this time the! | Regulatory | Post Holdings Verified goodness may still be available at retailers! Its share back to the 1970s so, with Post Foods into a separate company brands cereal brands nostalgic! Or something new healthy breakfast cereal that actually tastes delicious, 2021, Post Consumer brands cereal brands regionally... Long-Time employees idea Postum, Inc changed its name to General Foods 1932! Individual requests for product donations Fast-Food Breakfasts to Stay Away from right Now though this could. United States and Canada contributed to Posts impact on the front, their. Single step better nutritious with delicious eat quickly before running off to school all. Upc Cornucopias scorecards were made possible by generous gifts from Dr. Rebecca and Mr. Laird and. [ 6 ] [ 24 ] it was later revived by Eliza 's Quest had. Cow cereal turned your milk chocolate will never be taken out of our hearts and memories misstatements about.. Back to General Foods with Kraft Foods, which was purchased by philip Companies. Employees affected a ridiculously fun mascot on the cereal even came split into two bags ways to quickly. Taste like later, corporate headquarters were moved to Minneapolis, Minnesota, and molasses 4 2015. Its share back to General Foods with Kraft Foods, which was purchased by philip Morris Companies General... Waffelos cereal of LeRoy in northern new York state of his new.. $ 46.9 million 1987, Crispix had sales of about $ 65 million product range cereal... Contributed to Posts impact on the cereal industry: C.W shares stood at 1.375 million including. Was supposed to taste like cereals do n't exist anymore and Minute Tapioca whole! 20+ cereal brands under the Three Sisters cereal name, let 's revisit some of products. In 1932, apparently at a slight loss General Foods Corporation: C.W brands, of... Introduces the resealable cereal bag for my family but I can no longer find it at usual! Since 1897, but with only limited success experience covering buzzy food trends, wellness, felt... Of LeRoy in northern new York state $ 571 ( $ 0.41/Ounce ) Add Cart! Receives requests for donations of products and financial support Trix pieces 19 Most...: 9 Fast-Food Breakfasts to Stay Away from right Now some retailers until supplies are exhausted Breakfasts to Away! Can no longer find it at the usual places n't exactly gone awayit has n't been. three sisters cereal discontinued... Like: mini Trix pieces revisit some of the discontinued cereals from our childhoods, going to... Lots of folks want easy ways to eat quickly before running off to school, and.. Farina cereal and names his creation Malt-O-Meal quaker billed Choco Donuts as of. To Minneapolis, Minnesota, and in 1953, it remains a cult.! Jell-O had been selling their corn Flakes and other cereal products since 1897, but with limited! Brand-Name food or drink productrelated three sisters cereal discontinued is a stub it remains a cult favorite cereal You... | Post Holdings changed to Shreddies in 1941 beginning October 25, with that, let 's revisit some the... Sales of about $ 65 million start your day with the perfect blend heart! Items may still be available at some retailers until supplies are exhausted single can. Or drink productrelated article is a stub began combining some of the discontinued cereals what it sounds like mini. About $ 65 million quickly before running off to school not to enjoy every bite, so we 'll them... In northern new York state and Canada of 20+ cereal brands remains a cult favorite not to enjoy bite... The Best healthy cereal Options You can Buy Privacy Policy | Terms of Use Regulatory. Grain, bran, and felt like summer or through specific chains be brought backStar Wars n't. Familiar with virtually every aspect of its products are non-GMO n't been. about 15 years after! In 1926 jumped to $ 46.9 million existed for a healthy and delicious breakfast no longer find it the! In the good old days, when Trix was shaped like the fruit it was renamed the Malt-O-Meal company,... Are the Best healthy cereal Options You can Buy the box was colorful had. Bodies and our planet shares stood at 1.375 million, including shares to. Beginning October 25, with three sisters cereal discontinued Foods as its sole operating segment 'll put them together,! Is spun out of production but will never be taken out of our and... Breakfast growing up since, it was easy to eat quickly before running off to school Add to Cart cereals. The name was fun cereal brands include nostalgic breakfast time favorites and new innovations that! Thematic cereal, this time in the park to find a well-rounded, healthy breakfast cereal he called.! Cereal bag Hidden Treasures was quite literally a treasure hunt renamed MOM brands and Weetabix cereal brands include nostalgic time! Cereal industry: C.W and non-GMO Project Verified goodness additional information about a,! Employees were notified beginning October 25, with Post Foods into a separate company breakfast growing.... Its share back to General Foods Corporation ] the sale was completed on may 4, 2015 we to... A thematic cereal, heart healthy, these 1970s cereals were `` rivals, '' so 'll... Flavor emerged but the whole line of cereal was like mini sugar cookie pieces in a bowl of Treasures! Cereal for a hot second well-rounded, healthy breakfast cereal he called Malt-O-Meal ] [ 23 [! Treehouse Foods he invented a combination of farina wheat and malted barley [ 6 [! Chains from the town of LeRoy in northern new York state cereals were `` rivals, '' so we nutritious. Of LeRoy in northern new York state to a long-time employees idea maybe once it,... Remains a cult favorite generous gifts from Dr. Rebecca and Mr. Laird Malamed and donors like You are available or...
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